How to Succeed with an Experiential Marketing Campaign

As consumers are now valuing experiences over material things, we see an increasing number of brands and marketers use their budgets in experiential marketing campaigns. And while it may seem pretty easy to simply host an event or a sampling activity at a major shopping centre, for your campaign to be truly successful, there are a few tips you should keep in mind.

Use digital technologies
People use social media every single day of their lives, and if your brand provides them with a cool and different photo opportunity, they will certainly make use of it. Adding a touch of technology to your event, such as a virtual reality activity, a Snapchat filter, a hashtag, and a location where your guests can check in to, will encourage them to interact with your brand, improving their perception of your company.

Partner with other brands
If there’s a music festival happening, and their brand and culture are similar to yours, and you happen to share the same value, it is a good move to either join forces in a joint event, or to simply be a part of their event. Having brand x’s space at Y festival is a great idea, as you can offer some exclusive activities that are attractive to festival attendees, improving brand awareness, and making use of everyone’s good mood and high spirits to leave a positive lasting impression.

Teach or make something together
People are more likely to share something about a brand if it is a genuine experience, where they’ve either learnt or created something of value. Unless it is something creative, extraordinary, and valuable, people will not advocate for it. So make sure your event has something to offer your audience. Do your research on who your audience is and what they want and expect.

Train the right people
Make sure your event personnel are true reflections of your brand personality and values. As they will be the ones interacting with your audience, it is important they are properly trained and know how to communicate and connect with your guests.

There are promotional agencies, like Flash Point Promotions, who can help you get the right promotional models and staff for your event. We take care of hiring, training, and scheduling everything, so you have the best quality event staff, at the right time, available to you. Have a look at the services we offer, and let us know if you have any questions.

How to Hire the Best Promotion Staff for Your Event

Promotional Staff are the icing on top of the cake to any event, but how do you find the best Promo Staff for your event?

Nowadays, investing in an experiential marketing campaign can do wonders for your business. Offering clients and customers a fun and valuable experience they can enjoy and remember will have a lot more impact on their perception of your brand than other forms of advertising.

Events, festivals, sponsorships, sampling, and other real interactions with customers allow your brand to truly make a connection. But for these initiatives to be successful and effective in maximising your return on investment (ROI), you need to make sure you have the right people representing your brand.

Imagine you hire the wrong people, who simply do not get your brand and what you are all about, and who are not very professional or reliable – in the best case scenario you just won’t get many leads or conversions from your campaign, but depending on how mismatched your event personnel are, your campaign could backfire and be a true nightmare, distorting your brand’s image and harming your reputation.

Looks aren’t everything
While we understand looks are important for promo staff, since you want your brand to look good, you need to ensure your models are more than just a pretty face; they need to be charismatic, confident, outgoing, friendly, and they need to be able to learn everything about your brand and your products.

Match made in heaven
It’s important that you match your staff’s personalities to your event objectives. For example, if it is a family event, you will need promo personnel who are great with children, who have huge personalities, who can be energetic, loud, and entertaining for hours on end. While if you are hosting an intimate dinner, you will want your promo staff to be eloquent and classy.

It pays to plan ahead
Casting your event personnel, training them, ensuring they all have all licenses they need, and ensuring they are at the right place at the right time, takes a lot of time and preparation. This is why many brands choose to hire promotion agencies. At Flash Point Promotions, we are always happy to assist our clients, even on last-minute bookings; however, we do believe this is a task worth planning ahead. The more time you allow an agency to understand your project, cast and book the right people, and conduct specific training, the better service you will receive.

For more information on the services we offer, click here.