Promotional Marketing Campaign

Simple steps to executing a successful Promotional Campaign

Like the old saying you live and you learn. Some of your promotional campaigns will be an absolute hit with success and then others may be a miss, don’t take this in a completely negative way, take it as learning curves and what works best for your business.

Promotional Campaigns take time, practice, wisdom and knowledge to ace. Get creative and innovative, take a good look at what your competitors are doing for their promotional campaigns, do your research so your first campaign can be successful.

Here’s our top 6 tips to provide the baseline in developing a strategy for planning to market your next Promotional Campaign.

1.Identify your goal

Many Promotional campaigns fail due to lack of focus over time. Getting to the point of your campaign coming to date is a huge goal ticked off of your list, you have been creative and crafted great ideas for it to get this far, stick to your goals and your list to stay on track.

Make sure your list of goals has a benchmark of what you want to achieve for the campaign and what you will need to do to get there. Creating a timeline and including benchmarks, this will help you have your priorities straight and have a clear goal.

2. Understand your target market

Knowing who your consumers are is the most important part of any successful promotional marketing campaign. Understanding your demographic, gender, age group, appearance and what drives them to make a purchase will help what location you will have the campaign and what you will do for the campaign.

3.Create a budget

Failure from a Promotional campaign can simply be from not creating a firm budget for their event.  I always say to clients, always keep a little room and have some left aside in your budget, because chances are you will need to dig deeper in your budget throughout the campaign.

4. Timing is of the essence

Tracking time, and paying attention to the time for your events is a crucial step. For example, a promotional campaign for a product launch of a new ice cream in Winter would not be ideal, as this is not the peak market period. Do your research and keep track of time.

5. It’s all about the consumer

Put yourself in the consumers shoes, when one of your favourite brands has a sale, you will go and spend big. Being the consumer, you can create a campaign created to appeal to your target audience, chances are they are going to make a spend.

6. Learn where you failed and succeeded

Data and Stats for not so great campaign are as important to track and study as events that have succeeded. This will allow you to learn from your mistakes and help you predict latest trends and what consumers like to see. Allowing yourself to track your campaign at each stage will create your next campaign to be easier as you will have valuable information on what you will be next.

Managing & Delivering to your client’s expectations – Top 10 Tips

You have completely lost a client worth thousands, how and why?

The worst possible outcome of a completed project is your client (or soon to be ex client) is dissatisfied with your agency and your capabilities.

Usually, the result is due to unestablished client expectations, mislead expectations or over explaining your companies’ capabilities and under delivering. This is more common than most companies think and it happens when a campaign has been rushed, not enough questions were asked or you simply did not understand the client’s goals.

These are the mistakes that everyone has made. We can’t remember a conversation, we only read one part of an email, we think that we heard something. Putting it simply we make assumptions.

We have a few tips and tricks for managing and setting expectations so that all parties are on the same page.

  1. Be Honest from the First Point of Contact

Like most things in life, there are just way too many factors at play to make promises. Unfortunately, I can’t predict if a potential customer will like their product, or if the client will get a $50K boost in sales after the campaign. This will at least give your client lower expectations and gradually meet to your level with how you explain this.

  1. Most clients don’t know their goals or needs, try figure these out together

Let’s face it, your clients goals are going to be unrealistic, make sure you hold the pen and the pad and talk about realistic goals – Make sure these goals are agreed and you do the most talking, back up these goals to why these should be on the ‘goal list’, this will help your client trust you and not only that, it will let them be more personable with you.

  1. Once goals are set, bring these goals up in conversations

This will remind the client why they are doing this with your business and also what the plan is.

Bring the set goals up if you have reached them and congratulate them for it being a milestone, you will empower the client and they will believe you have helped them tick a goal off of their list!

  1. Have everything in writing, when it’s a phone call, after always confirm the conversation in writing

This is a hard one when there is already not enough hours in the day, but don’t under estimate this point! Nothing is ever confirmed or signed off until it is in writing. This covers your back when the campaign is completed, and the client comes back asking about this, that and the other – Well, you will thank me when the time comes.

  1. Let them meet who they will be contacting most

If they are not dealing with you direct moving forward and you have already built up a good relationship make sure they meet with whomever will be their next main point of contact, don’t forget – you need to be there also! Make sure the person meeting the client is debriefed and can walk in, the client does not need to repeat anything as your staff know everything about the client and their business. This will not only impress the client, it will also make them feel important and again, trust you and the company!

  1. Be Upfront about what happens next

It is your job to get the results, you need to consider what may prevent you from getting this event or promotion done right! This will help the client adjust their expectations and know that things will run to plan. Usually there are road blocks in arranging staff and making sure it’s a positive promotion, however don’t see these road blocks as a negative – see them as once you overcome these setbacks, your client will have more trust in you and be grateful that you brainstormed a detour!

  1. Set expectations about how you, your crew and your agency work

Whether it is just as simple to letting the client know of how long it takes to get back to them via email or call, it will give them a better understanding of how you work and again, meet you at your expectation level.

  1. Always stay between the black and white lines

This will set you up for the negative result if you go into any grey or transparent discussions! I get it, it is hard not to and you always get an urge to say – Yes, we can provide the most gorgeous, intelligent girls that know your brand off of the top of their head and will be there 30 minutes early for 30 days straight. But, hey this will put you in a predicament of the client’s higher expectations. Make sure you stay on the black and white lines when discussing what your agency can accomplish.

  1. Always under promise, and try to over deliver.

We all want to always deliver the most gorgeous, intelligent girls that know your clients brand off the top of their head. But, let’s look at reality of the picture here. Never respond with “It is possible” OR “We might be able to deliver that”, all the client hears is that you can get it done or in fact that you are unsure of your capacity and companies capabilities.

  1. Communicate, communicate and hey why not communicate a bit more.

Just keep communicating.

Deals done