What differentiates a successful campaign and not-so successful campaign? Time and time again, working with so many different clients that come from different market sectors – including retail, food & beverage, construction, property and even start ups and small businesses. We see great campaigns and not so great campaigns. “Why?” you may ask. Simply due to the following reasons: Strategy: When planning an event, promotion or marketing activation a well-designed and researched… Continue reading What differentiates a successful campaign and not-so successful campaign?
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