How to overcome common Pre-Event Problems

How to overcome common Pre-Event Problems

Planning and executing events is stressful as it is, every event will always be faced with multiple problems – Most of the time it is the lack of, things falling through, items being late – Here are our tips on a few Pre-Event Problems and how to fix them.

Lack of resources

Event and Marketing Budgets, are usually too small, with high expectations.

More than 90% of event managers have said their budget is not enough.

So when you are looking to market and grow your event, you need to budget and make informed decisions on where to allocate you spend.

With resource limitations, a lot of event managers opt to partner with brands and sponsors to share costs. Most times, they end up being cheaper than hiring full time, this will free up your budget for other resources, including experiences, activities, insurance food and beverages.

Flash Point Promotions offer Staffing solutions on a casual and temporary on demand basis – this can help having a second hand with assisting you in the office or helping promote the event

Not enough time or hands

Not only is there not enough time in the day, but you only have so many hands, and working time and sometimes it is impossible to get all tasks done within the time allocated.

Delegate and outsource so you can focus on the important things.

Lean into these two ways to make the time you spend on marketing more productive.

  • Use the 80/20 rule:This rule suggests that 80% of your output comes from only 20% of your input. In other words, focus on the tasks that create the most impact. When’s the last time you sold a ticket using a Twitter ad? If it’s not worth the effort, delegate it.
  • Automate your marketing: When you don’t have other people to help out, activities like manually pulling email lists, optimizing ads, or scheduling social media posts will quickly leave you with no time to up level your event marketing. Automation can help free up your time by doing the work of several skilled marketers for you!

With so much to do, you can’t waste a single minute. There are always sponsors you need to win, contracts you need to review, and volunteers you need to train. And you still need to find time for marketing.

  • We offer casual and temporary on demand staffing from experienced marketing, brand activation staff, promotional models who have on the ground experience, from working professionals, university students and full time event workers – we will have the perfect fit for you!
  • Put the heavy lifting on your ticketing partner: Choose a ticketing partner that helps you work smarter, not harder. From analytics to an easy checkout, make it easy for attendees to find your event — and click buy.

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

How do I promote my product?

How do I promote my product?

Using Promotional Staff | Event Staff | Hostesses | Promotional Models

So you’re a start up? Or maybe you are an established business wanting to call in new clients, more sales or increase your brand awareness.

There are so many platforms and ways to market and promote your business, product or service.

Through traditional marketing and all the way to social media marketing and everything else that is digital marketing related.

 

But, how do you promote your product differently to the rest of all your competitors?

It is time for your product to stand out in the crowd!

With the use of traditional marketing and digital marketing + Promoting your product face to face to your potential consumers.

 

Why?

So why should you promote your product by using promotional staff?

The benefits of promoting your product by using promotional staff are endless if you execute your campaign accordingly.

Below a few reasons why you should:

  • A unique idea to be seen differently from competitors
  • Increase your reach
  • Potentially increase sales on the spot
  • Increase brand awareness
  • Get your product SEEN | Get your product HEARD | Get your Product tasted – have your product tested
  • Receive feedback on the spot

When?

Ok, when do your promote your product using brand ambassadors, promotional staff, hostesses, event staff or promotional models?

This all depends on the type of product you have, and your audience.

Below a few listings of when you can promote your product:

  • Introducing your product to market
  • Launching a new product
  • Events
  • Trade shows
  • Expos
  • Conference
  • Seminar
  • General Business Promotion

How?

So, you know that you should promote your product, you know why and when but how?

We have created a blog on ‘planning a brand activation’  https://www.flashpointpromotions.com.au/planning-a-brand-activation/

What’s next? Take your product to the next level, whether you are a start-up, and established small business or established organisation.

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Hostesses, Event Staff, Function Staff, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

The marketing grunt and difference utilising street teams

Everyone is constantly flooded with digital marketing from social media, sponsored ads and paid ads to bombard you with emails and news.

These days, it is becoming harder for businesses and brand to show value to their customers, to cut out the clutter.

Unless businesses and brand work with Flash Point Promotions, to implement human engagement with Promotional Staff, Street Teams, Brand Ambassadors, Promotional Models and Hostesses.

When it comes to the face to face connection of Street teams to promote your product, brand or service, street teams are able to directly interact consumers on a more personal level, to translate into immediate sales, actions and awareness.

Flash Point Promotions has recently worked with a national Event Management Company, supplied over 50 staff members in Sydney, Melbourne, Brisbane, The Gold Coast, and the sunshine coast – To increase brand awareness of a Accounting and Business Services firm.

We briefed, organised and project managed 40 Brand Ambassadors and 10 Team Leaders, over the 4 week campaign we had 15% of engaged people take action from the activation.

When an activation, event, promotion is executed correctly, a street team can increase brand awareness, loyalty of a business, brand or product and most importantly increase potential sales.

However, when executed incorrectly, a street team can waste money and damage a brand reputation.

If you have ever seen Promotional Staff or Brand Ambassadors who are either on the phones, grouped together, or blocking the street, maybe just looking unmotivated – you know exactly how important having trained and quality staffing solutions is.

 

We have created the below, for you to follow to execute an activation with the best street teams!

  1. Set an objective and goal

When you set an overall objective, goals and KPIs for your activation and promotion will allow you to measure your success.

Goals and Objectives are dependent on the product, service or brand and the role.

A few listed below; How many people do you want to download your app, sample your product, go to your event, sign up to your service, spend a certain amount.

  1. Be Deliberate in your actions

So who are you actually trying and reach, and where will they be located and what time.

When you understand you target audiences and consumers, it allows you to put your promotional staff and street team and the best location with the right messages.

  1. Set a reasonable budget

Promotional Staff and street teams are cost-effective, however only when used strategically.

  1. hire and train staff

Training is essential, whether its video training, in person brief training for 15-20 minutes prior to the activation, or if its an extensive campaign having a day dedicated to your street team coming in and out for training for 1-3 hours. This is so your team have the right answers, understand the project and know exactly when is expected of them.

  1. Have an event manager or team leader on site

Having a team leader and or an event manager can bring your event or activation together seamlessly – whilst you get back to what you need to do.

They manage, energise, prepare team, giving pointers, reiterate expectations and reporting.

  1. Include a good call to action

This is crucial – if you have no call to action or a poor call to action, you will not reach your goals or objectives. Make sure it is clear and simple for what your audience need to do during, after meeting your promotional staff.

  1. Collect and measure data and feedback

Consumer information and data is important for analytical purposes and future activations so you can understand your consumers better.

Feedback on what your consumers think on the spot, recommendations and anything else to help you!

  1. Review and Repeat

Review your overall campaign, feedback from consumers, and feedback from your promotional staff and street team. Review, tweak where necessary and repeat.

Our Street teams, promotional staff, event staff, hostesses/hosts and promotional models have worked at;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!