The Benefit of Brand Activations A brand activation is essentially the art of driving your consumers to action through positive and memorable brand experiences Brand Activation is about bringing brands to life and forming long-term connections to your consumers. The ultimate goal of a brand activation is to engage, attract and motivate consumers to purchase. So why should your business or brand be developing a brand activation strategy? Because they are successful! We have… Continue reading The Benefit of Brand Activations
Month: February 2020
Underutilising staff skills
Underutilising staff skills Did you know that almost half of the AUS workforce believe that their skills are being underutilised at work, and the education and training they are being proposed could be far more valuable, according to research by CBA. How to overcome the misunderstood genius within your staff Creating a culture including crystal clear communication, honesty, flexibility and support that allows employees to vocalise ideas and showcase their qualifications in an open, non-judgemental… Continue reading Underutilising staff skills