What does Brand Activation mean

Brand Activation Definition

Whether you are a start-up, an established brand launching a new or improved product, or just wanting to get your brand out there with a unique approach, Brand Activation’s may be the next marketing campaign you do.

Brand activation’s have become popular, over the years and have been forecast to be the most successful marketing tactic within the next 12 months. Now that the Corona Virus has wilted the industry and Brand Activation’s, for now, there will be an even larger demand for brands to harness brand activation’s in their marketing strategies. #CovidComeback 

Brand Activation plays a crucial role in any multi touch event marketing or promotional marketing plan.

Essentially, brand activation can actually mean different things, this is depending on the planners perspective. In a conventional sense brand activation is to simply, get as much exposure and increase as much awareness as possible.

This is when a brand is physically being ‘activated’, this type of activation put products in the consumers hands in a relevant and interactive way – With the intention of giving a memorable, lasting impression and enjoyable experience. In another sense, some planners or marketers use brand activation’s to put a spotlight more so on the activation and brand, rather then the consumer.

As the definition of Brand Activation can be interpreted in many different ways – due to having terms like brand activation, experiential marketing, promotional campaign, events, and guerrilla marketing all as a whole. At the end of the day, all tactics are about promoting your brand and creating a lasting impression for the customer.

Brand activation is a unique, engaging fun process of building brand awareness by strategically engaging with consumers in specific audiences and crowds.

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

Retail Pop ups and Activations – Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activations – Marketing Campaigns – Golf Days – App Launch activations – Flyer Distribution – Conventions – Seminars – Conferences – Experiential marketing campaigns – Gift wrapping and so much more!

Servicing and supplying Promotional Staff | Event Staff in Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

Q&A Interview with Eventurous Director: Michelle Harrington

This is a Q&A Interview with Michelle Harrington, Director of Eventurous, and hosted by Heidi Hamilton, Director of Flash Point Promotions

Download the Q&A INTERVIEW by PDF here!

Heidi:

Let’s get stuck into it Michelle! Tell us a bit about you!

Michelle:

Certainly, my name is Michelle Harrington and I am the founder and director of a promotional marketing agency in Melbourne, Aus.

I am also a Mum of 2 beautiful boys, a 4 year old called Jagger and a 5 year old, named Bond.

Keeping me busy whilst juggling a busy agency.

Heidi:

Awww beautiful! So, how do you find it with having two boys and running a staffing agency?  I can imagine a lot of carnage and juggling acts!

Michelle:

Oh yes very challenging! Definitely a juggling act, I have run Eventurous prior to being mum, and I recall saying to myself, when I have children, I just will have to push to make it work and that exactly what I have done. I think the most challenging time was when they were babies, whilst running the business. I remember having both boys at the hospital, still working on my phone and laptop, right before I went in!

Heidi:

Oh my god, I can only imagine that! You are such a work aholic.

So, how did you actually get started in the industry and what compelled you to go into this industry?

Michelle:

Well, I was a promotional model and brand ambassador myself to start.

I started off doing all types of work!  I was the Grid girl at the Australian Moto GP. Also appeared in a fitness calendar called pumped up down under, it was a very famous calendar, based in Melbourne.

That also led me into doing promotions with Jim Beam and the owner of the calendar.

I would manage and also work in the field, I organised national signings, have the girls tour Australia, doing on and off premise promotion, including night clubs and bottle shops.

It was such a great and amazing start in the industry, and truly showed me both sides, or should I say all sides. In the field, the clients, and management. All of this made me think ‘wow’ I can actually take this into a business of my own.

Which I did, and that is how Eventurous was born.

Heidi:

Wow! And how long ago was that?

Michelle:

Many years ago, I started Eventurous 18 years ago, so around 20-22 years ago!

Heidi:

Go you woman of many talents! So how long world the jim beam and calendar campaigns go on for?

Michelle:

They would go for 2 months of the year, I did events and promotional work full time. So after the 2 months of organisation, management and travel I would fill my time with as much work as I could, kind of freelancing working on sampling activations, expos, trade shows, flyer handouts – whatever I could do! I loved the work, it was fun and kept me busy.

Heidi:

And what was your fav type of job?

Michelle:

Definitely Moto GP, the Aus Open, working at casinos and night clubs, Trade shows and expos! Long days, corporate and so much fun working with a great team.

Heidi:

Awesome! So, from then and now do you feel like the industry has changed at all?

Michelle:

I think the tech side has changed it and its evolved, as we are adding digital elements now to campaigns. But when you really look at it, and what I was doing 20 years ago, were still doing it now, so definitely has the same fundamentals, just everything has evolved with tech, creativity and innovation.

Heidi:

Mmmm I agree, do you think consumer behaviour has changed from then and now?

Michelle:

I think there are 2 types of consumers to be honest, depends on who you speak to, some people prefer sitting at home buying things online digitally. And then you have consumers that actually love going out and experiencing the brand – touch, smell, feel!

Heidi:

I love a good brand experience!

So with everything going on at the moment, we both don’t have staff really working due to COVID-19. How many staff normally do you have on your books?

Michelle:

We keep our books at around 100 active staff, as we are Melbourne only based, most of our work full time or part time hours, and we have selected staff for different areas, whether that’s sampling or more corporate. We have whatever a client needs really and we have found around 100 active staff works perfectly for us!

Heidi:

That is still a lot of team you are looking after! So what sets Eventurous apart from other agencies?

Michelle:

Service, experience and knowledge!

We have been around for 18 years, so we have been there, we have done that, and we know how the industry works. Also, making sure we have the right hand selected staff for our clients.

I, being the director also go out on most jobs, manage, take photos and make sure everything is going well. Not many agencies can do that as they are national and do not have the capacity!

Heidi:

Its like being a match maker in the staffing world isn’t it! I love that you go out on the jobs, its hands on and shows a face to the name of the agency – so personal!

What do you feel has been your biggest challenge in the industry?

Michelle:

There are always challenges and hurdles when you start a business, having a lot of staff to manage and staffing in general. But to be honest, COVID-19 has been our biggest challenge. Overall, I think I am lucky to have a successful company performing!

Heidi:

I love your positivity! So if a client asks you how to market their product and your recommendations. What would you recommend a promotional campaign activation, an event or something else.

Michelle:

Look, I think that they all work well together. It depends on what brand or product that you are promoting. It is always a tailored approach for each business!

Heidi:

We have the exact same approach! So, when and where do you think brands should promote their businesses or products, if you’re like a start-up brand should you promote and activate your brand as soon as you launch or should you wait what are your thoughts on that?

Michelle:

When it comes to a start-up depending the type of business, we would suggest as soon as possible you need to activate your business to get your brand out their into your consumers hands to spread awareness, engagement to be able to see sales come in! having this collaborated with socials and digital marketing is the most effective way.

Heidi:

Amazing, so having a budget for promotional marketing is it important

Michelle:

Absolutely, especially with a start-up – we find a lot of clients want to know the ROI for what they may be planning so they can budget correctly, and at the end they can review how it worked, if it was successful, if sales increased, how much by etc.

Heidi:

That is great! So, if a client was to contact you about having a promotional marketing strategy. Do you have any case studies in terms of where clients did receive a good return on investment for them to have a little bit more peace of mind going into promotional marketing.

Michelle:

Yes! We can compare similar products or businesses, what the goal was, what we did and the ROI, which puts more confidence in having the marketing spend.

Heidi:

So because you are so busy behind the scenes and on the field, do you have any staffing software or platforms to streamline your work?

Michelle:

I believe in face to face communication, picking up the phone talking to people, and that real personal touch. This gives us better results with our clients and staff.

Heidi:

Yeah, absolutely. I think at the end of the day, humans want to interact with humans and that’s why promotional marketing is out there so we got to practice what we preach. So what are your top tips for running a staffing agency.

Michelle:

Getting the right staff! You can plan all you want, but if you don’t have the right team your event, promotion or campaign will crumble!

Building relationships in the industry!

And tailored service to clients and staff!

Heidi:

Lets look at what we are going through currently, with COVID-19 the industry has been shut down for going over 2 months. How has it affected your business?

Michelle:

Majorly, we had so many bookings and Friday March 13th all bookings all just got slashed.

Heidi:

With that being a short term affect, what do you think the long term affects may be for us?

Michelle:

I think it is all going to take time to come back, having restrictions lifted, when everything starts opening up, consumers will head out and we will see everything coming back slowly.

I am feeling optimistic about the future, and by the end of the year I am hoping this industry will be busier then ever! And next year, even busier. The future is bright and companies will be thriving to get their businesses out there.

Heidi:

I agree, QLD is a little different we have started seeing jobs slowly trickling in, but I think time will tell!

I commend you for staying in this industry for so long, congratulations for Eventurous nearing its 18 Birthday and thank you so much for your time!

Thanks so much for reading this! We hope you gained insight or inspiration!

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Servicing Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

 

Integrating Instagram competitions with your promotional marketing campaigns

Social media for business can be SO tough! I know this first hand.

That is why Promotional Marketing campaigns can be another avenue for your business or brands marketing AND integrating social media with your campaign! This is a double whammy!

This is perfect for YOU, if you are wanting to launch a product or service, gain genuine followers, engage with your followers, reward you staff/clients/customers, expend to a new audience, get direct feedback, boost sales, create brand awareness and SO much more.

Integrating Instagram competitions with your promotional marketing campaigns you need take into consideration the following;

  • What you will be doing exactly (For your campaign)
  • Time is of the essence, on BOTH sides (social and face to face marketing)
  • Its not a once off – if it is successful (And it will be) Keep doing it
  • Consider if you want to collaborate with other businesses or brands!
  • Engage with Flash Point Promotions for your Promotional Marketing Campaign!

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Servicing Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!