Multi-touch campaigns reach your target market with a consistent message in a variety of formats to reinforce your brand and message. With a Multi-touch campaign you can maximise effectiveness by reaching out to prospects in a variety of ways at one time. Which is ultimately the perfect marketing strategy for brand awareness, increased sales and getting to as many people as possible, online and offline.
A very basic example of multi-touch marketing:
- Conduct a letter box drop, depending on your business and offering an alternative is to hire promotional staff and brand ambassadors to hand out flyers in high traffic areas.
- Touch point newsletter marketing, with the same message. Facebook advertising with sponsored ads, Instagram marketing with sponsored ads, linked in marketing.
The largest confusion with marketing for businesses, is that sending out one quick advertisement is rarely successful, doing multi-touch marketing for one month, may bring in success for the month, however it is about being consistent, regular and having marketing campaigns planned for each day, week and month.
How to implement and strategize a multi-touch marketing campaign;
Research and know your audience
The very first step to any marketing, promotion, event or activation – knowing your audience. It is important to know the demographic, what platforms they use (this will help with step 3) and this well tell you where, what and how you should market offline.
Create and implement a strong call to action or offering
This is something we see many businesses and brands forget, they consider small call to actions, small offerings, which will lead to less success in their marketing campaign.
Spending the time and money on a marketing campaign and then not including an incentive for people to call could result in an unsuccessful campaign.
A strong call to action or offering will entice your audience and consumers more to engage, purchase or keep you in mind at a later date.
Decide how you will market it
Understanding what media outlets, social platforms, location for offline marketing, where and when is crucial.
Now it is time to look at what type of marketing you think will be most successful, online and offline and when you will do it. It is recommended to give pre-marketing time so that you can market your offering before it is live to drive traffic even more. This may be to get people to sign up to your newsletter to receive the offering first!
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Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;
– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns
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