What is Multi-Touch Marketing?

Multi-touch campaigns reach your target market with a consistent message in a variety of formats to reinforce your brand and message. With a Multi-touch campaign you can maximise effectiveness by reaching out to prospects in a variety of ways at one time. Which is ultimately the perfect marketing strategy for brand awareness, increased sales and getting to as many people as possible, online and offline.

A very basic example of multi-touch marketing:

Offline

  • Conduct a letter box drop, depending on your business and offering an alternative is to hire promotional staff and brand ambassadors to hand out flyers in high traffic areas.

Online

  • Touch point newsletter marketing, with the same message. Facebook advertising with sponsored ads, Instagram marketing with sponsored ads, linked in marketing.

The largest confusion with marketing for businesses, is that sending out one quick advertisement is rarely successful, doing multi-touch marketing for one month, may bring in success for the month, however it is about being consistent, regular and having marketing campaigns planned for each day, week and month.

How to implement and strategize a multi-touch marketing campaign;

Research and know your audience

The very first step to any marketing, promotion, event or activation – knowing your audience. It is important to know the demographic, what platforms they use (this will help with step 3) and this well tell you where, what and how you should market offline.

Create and implement a strong call to action or offering

This is something we see many businesses and brands forget, they consider small call to actions, small offerings, which will lead to less success in their marketing campaign.

Spending the time and money on a marketing campaign and then not including an incentive for people to call could result in an unsuccessful campaign.

A strong call to action or offering will entice your audience and consumers more to engage, purchase or keep you in mind at a later date.

 

Decide how you will market it

Understanding what media outlets, social platforms, location for offline marketing, where and when is crucial.

Now it is time to look at what type of marketing you think will be most successful, online and offline and when you will do it. It is recommended to give pre-marketing time so that you can market your offering before it is live to drive traffic even more. This may be to get people to sign up to your newsletter to receive the offering first!

 

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Servicing Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

Common Promotional Marketing mistakes (lessons)

There is so much to take in when it comes to planning, executing and finalising a Promotional Marketing Campaign, Event, Function or Activation.

We cover the common Promotional Marketing mistakes, or should we say lessons!

Not Outsourcing to Experts 

Okay, if you are an absolute octopus and guru with so much time, expertise and resources then this one wont be relevant, but for everyone else, Make sure you are outsourcing to experts. Don’t DIY for everything – Don’t do the catering yourself (LOL, we have seen this before!) Don’t hire your own staffing – this can be underwhelming and you will be shocked with reliability, presentation and communication. Just outsource guys!

Treating Promotional marketing as your only strategy 

Promotional Marketing is an excellent strategy, of course having detail of what you are actually wanting to achieve for each strategy. However, you need to take into consideration having other marketing strategies and platforms in place.

Only doing one campaign

One PR Stunt is not enough, and cash wont come flowing in just from one campaign. It’s like social media, you don’t have one post, sign off and wait for clients to come knocking. It’s a continuous ball game.

You don’t change your bottom line from holding an event, an activation or promotion instantly 

Refer to above!!!!

We are offering businesses and brands FREE promotional marketing strategy sessions, You can book in a time directly here, or contact us here to reach out!

What value will you get out of this?

30 minutes of our Managing Director, Heidi Hamilton’s undivided attention, expertise and focus on your business and goals!

  • A structured plan and report on your strategy session
  • Brainstorm/Ideas for your promotional marketing campaign
  • Your questions answered
  • A clear step by step guide for what you need to do next!

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Servicing Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!