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Scalable experiential marketing strategies provide brands a creative, engaging solution to generate revenue, drive loyalty and reset perceptions. Scalability is one thing we love about experiential marketing. A good experiential marketing campaign is designed with scale in mind. It’s in the early planning and idealisation stages when you should evaluate how the overall activation can be scaled up or down. Scale up to either reach more people, enter new markets or incorporate more interactive engagements. Scale down to cut… Continue reading Tips for Experiential Marketing Strategies