The Benefit of Brand Activations

 

The Benefit of Brand Activations 

A brand activation is essentially the art of driving your consumers to action through positive and memorable brand experiences

Brand Activation is about bringing brands to life and forming long-term connections to your consumers. The ultimate goal of a brand activation is to engage, attract and motivate consumers to purchase.

So why should your business or brand be developing a brand activation strategy? Because they are successful! We have put together a guide for you to understand the foundations of developing an effective brand activation strategy.

Here’s the guide:

Insights drive ideas

Inspire demand for your brand by tapping into your consumer insights and passions that will lay the foundation for your creative ideas and how you execute these strategies.

Time and Place: Engaging with your consumers at a time that is convenient for them and at various places along the path to purchase is key.

Invitations: At every touch point with your consumers; ask them to do something. Invite them along the journey and push them down the path to purchase.

Advantages of brand activations

There are a number of benefits of consumer activations:

  • Generate relevant customer data and opt-ins
  • Acquire consumer feedback in real time as they interact with your  brand.
  • Reach new audiences that have yet to engage with your brand.
  • Makes your brand more relevant according to your data collected
  • Reinforce you brand’s position in the market.
  • Cuts through traditional advertising clutter (TV Commercials, Print, Web Ads)

Strategies for implementing a consumer brand activation campaign

Brand activations can take several forms. Here are some of the most popular types of brand activations:

  • Experiential marketing
  • Digital marketing campaigns
  • Sampling campaigns
  • In-store events
  • Promotions
  • Social media engagements

We would recommend diversifying the way you market, and integrating your marketing with each other so that your marketing if relevant and you are getting the most out of your marketing.

The different types of brand activation campaigns explained

  • Experiential marketing
  • Sampling campaigns
  • Promotions
  • Digital marketing campaigns
  • Social media engagements
  • In-store events and launches

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Hostesses, Event Staff, Function Staff, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

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