Underutilising staff skills

Underutilising staff skills

Did you know that almost half of the AUS workforce believe that their skills are being underutilised at work, and the education and training they are being proposed could be far more valuable, according to research by CBA.

How to overcome the misunderstood genius within your staff

  • Creating a culture including crystal clear communication, honesty, flexibility and support that allows employees to vocalise ideas and showcase their qualifications in an open, non-judgemental space and where staff can be heard
  • Consider whether a full-time employee is necessary, as outsourcing to an agency, or to a contract worker may be able to fill niche roles more effectively
  • Use data software to place employees in positions that align with their talents
  • Providing financial incentives or rewards for productivity and performance
  • Investing in training or education that is specifically aligned to grow your business, or that persons strengths to ultimately help your business further

Employers can also create an open dialogue with their team to gain total understanding of what they are able to contribute to the company.

Working with many brands, businesses and organisations we find that a lot of companies not only underutilise their staff, but also underutilise our staff that they outsource.

From a mindset of thinking, “they don’t understand our business”, “they wont pick up what we are planning quick enough”, “They are only young”, “It is only promotional staff”.

Our staff are able to understand your business and what you do, quicker than you think. We offer briefings through detailed email forms prior to events or promotions, training videos, and even onsite training pre-event or pre-promotion.

As our staff work with so many different businesses, brands and organisations every week, they have to be able to adapt to new locations, new clients, new staff and new environments – They are able to pick things up quicker than you would expect!

We do offer promotional staff, hostesses, promotional models and brand ambassadors that are generally between the ages of 18 – 32 years old. However, we find that a good mix of age groups works perfectly so we have team leaders, supervisors and also mature promotional staff. Age is really just a number.

Promotional staff are underrated, underutilised and undervalued. Businesses, Brands and Organisations that utilise promotional staff need to understand that they bring a lot of value to your business and are also first impressions for your business so need to be valued – as without them, you may not be getting the revenue that you do get.

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Hostesses, Event Staff, Function Staff, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

How to overcome common Pre-Event Problems

How to overcome common Pre-Event Problems

Planning and executing events is stressful as it is, every event will always be faced with multiple problems – Most of the time it is the lack of, things falling through, items being late – Here are our tips on a few Pre-Event Problems and how to fix them.

Lack of resources

Event and Marketing Budgets, are usually too small, with high expectations.

More than 90% of event managers have said their budget is not enough.

So when you are looking to market and grow your event, you need to budget and make informed decisions on where to allocate you spend.

With resource limitations, a lot of event managers opt to partner with brands and sponsors to share costs. Most times, they end up being cheaper than hiring full time, this will free up your budget for other resources, including experiences, activities, insurance food and beverages.

Flash Point Promotions offer Staffing solutions on a casual and temporary on demand basis – this can help having a second hand with assisting you in the office or helping promote the event

Not enough time or hands

Not only is there not enough time in the day, but you only have so many hands, and working time and sometimes it is impossible to get all tasks done within the time allocated.

Delegate and outsource so you can focus on the important things.

Lean into these two ways to make the time you spend on marketing more productive.

  • Use the 80/20 rule:This rule suggests that 80% of your output comes from only 20% of your input. In other words, focus on the tasks that create the most impact. When’s the last time you sold a ticket using a Twitter ad? If it’s not worth the effort, delegate it.
  • Automate your marketing: When you don’t have other people to help out, activities like manually pulling email lists, optimizing ads, or scheduling social media posts will quickly leave you with no time to up level your event marketing. Automation can help free up your time by doing the work of several skilled marketers for you!

With so much to do, you can’t waste a single minute. There are always sponsors you need to win, contracts you need to review, and volunteers you need to train. And you still need to find time for marketing.

  • We offer casual and temporary on demand staffing from experienced marketing, brand activation staff, promotional models who have on the ground experience, from working professionals, university students and full time event workers – we will have the perfect fit for you!
  • Put the heavy lifting on your ticketing partner: Choose a ticketing partner that helps you work smarter, not harder. From analytics to an easy checkout, make it easy for attendees to find your event — and click buy.

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

How do I promote my product?

How do I promote my product?

Using Promotional Staff | Event Staff | Hostesses | Promotional Models

So you’re a start up? Or maybe you are an established business wanting to call in new clients, more sales or increase your brand awareness.

There are so many platforms and ways to market and promote your business, product or service.

Through traditional marketing and all the way to social media marketing and everything else that is digital marketing related.

 

But, how do you promote your product differently to the rest of all your competitors?

It is time for your product to stand out in the crowd!

With the use of traditional marketing and digital marketing + Promoting your product face to face to your potential consumers.

 

Why?

So why should you promote your product by using promotional staff?

The benefits of promoting your product by using promotional staff are endless if you execute your campaign accordingly.

Below a few reasons why you should:

  • A unique idea to be seen differently from competitors
  • Increase your reach
  • Potentially increase sales on the spot
  • Increase brand awareness
  • Get your product SEEN | Get your product HEARD | Get your Product tasted – have your product tested
  • Receive feedback on the spot

When?

Ok, when do your promote your product using brand ambassadors, promotional staff, hostesses, event staff or promotional models?

This all depends on the type of product you have, and your audience.

Below a few listings of when you can promote your product:

  • Introducing your product to market
  • Launching a new product
  • Events
  • Trade shows
  • Expos
  • Conference
  • Seminar
  • General Business Promotion

How?

So, you know that you should promote your product, you know why and when but how?

We have created a blog on ‘planning a brand activation’  https://www.flashpointpromotions.com.au/planning-a-brand-activation/

What’s next? Take your product to the next level, whether you are a start-up, and established small business or established organisation.

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Hostesses, Event Staff, Function Staff, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

The marketing grunt and difference utilising street teams

Everyone is constantly flooded with digital marketing from social media, sponsored ads and paid ads to bombard you with emails and news.

These days, it is becoming harder for businesses and brand to show value to their customers, to cut out the clutter.

Unless businesses and brand work with Flash Point Promotions, to implement human engagement with Promotional Staff, Street Teams, Brand Ambassadors, Promotional Models and Hostesses.

When it comes to the face to face connection of Street teams to promote your product, brand or service, street teams are able to directly interact consumers on a more personal level, to translate into immediate sales, actions and awareness.

Flash Point Promotions has recently worked with a national Event Management Company, supplied over 50 staff members in Sydney, Melbourne, Brisbane, The Gold Coast, and the sunshine coast – To increase brand awareness of a Accounting and Business Services firm.

We briefed, organised and project managed 40 Brand Ambassadors and 10 Team Leaders, over the 4 week campaign we had 15% of engaged people take action from the activation.

When an activation, event, promotion is executed correctly, a street team can increase brand awareness, loyalty of a business, brand or product and most importantly increase potential sales.

However, when executed incorrectly, a street team can waste money and damage a brand reputation.

If you have ever seen Promotional Staff or Brand Ambassadors who are either on the phones, grouped together, or blocking the street, maybe just looking unmotivated – you know exactly how important having trained and quality staffing solutions is.

 

We have created the below, for you to follow to execute an activation with the best street teams!

  1. Set an objective and goal

When you set an overall objective, goals and KPIs for your activation and promotion will allow you to measure your success.

Goals and Objectives are dependent on the product, service or brand and the role.

A few listed below; How many people do you want to download your app, sample your product, go to your event, sign up to your service, spend a certain amount.

  1. Be Deliberate in your actions

So who are you actually trying and reach, and where will they be located and what time.

When you understand you target audiences and consumers, it allows you to put your promotional staff and street team and the best location with the right messages.

  1. Set a reasonable budget

Promotional Staff and street teams are cost-effective, however only when used strategically.

  1. hire and train staff

Training is essential, whether its video training, in person brief training for 15-20 minutes prior to the activation, or if its an extensive campaign having a day dedicated to your street team coming in and out for training for 1-3 hours. This is so your team have the right answers, understand the project and know exactly when is expected of them.

  1. Have an event manager or team leader on site

Having a team leader and or an event manager can bring your event or activation together seamlessly – whilst you get back to what you need to do.

They manage, energise, prepare team, giving pointers, reiterate expectations and reporting.

  1. Include a good call to action

This is crucial – if you have no call to action or a poor call to action, you will not reach your goals or objectives. Make sure it is clear and simple for what your audience need to do during, after meeting your promotional staff.

  1. Collect and measure data and feedback

Consumer information and data is important for analytical purposes and future activations so you can understand your consumers better.

Feedback on what your consumers think on the spot, recommendations and anything else to help you!

  1. Review and Repeat

Review your overall campaign, feedback from consumers, and feedback from your promotional staff and street team. Review, tweak where necessary and repeat.

Our Street teams, promotional staff, event staff, hostesses/hosts and promotional models have worked at;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

Office Parties & Office Events

 

The Silly Season is well upon us! We provide Promotional Models, Promotional Staff, Hostesses and Event staff for the silly season events – Office Parties and Office Events!

Whether its taking care of hospitality, drinks service, stand up canape service, meeting and greeting, registration, customer service.

Our promotional models have worked at;
– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

What is a promotional staff member

A promotional representative or/ Promotional Staff Member / Promo Staff/ Promo Reps are people who are hired to promote a product, brand or service.

In most cases, hired by event management companies, marketing agencies, PR companies, and staffing agencies and companies who are choosing to promote their product, brands and services.

This is usually done by Activations, Events, Road Shows, Guerrilla Marketing, instead of digital marketing like television, radio, print advertising and social media.

The job descriptions of promotional staff are including, but not limited to the following;

Persuading potential consumers, and current customers to purchase the service, product or brand, distribute marketing material through creating brand awareness to help increase sales and to engage/converse with people about the product, brand or service.

Most locations where promotional staff members are hired to work are, Retailers, Corporations, department stores, clubs, pubs, taverns, supermarkets,  expos, trade shows, outdoor events – Literally anywhere!

Promotional staff can also be referred to the following;

  • Hostess
  • Brand Ambassador
  • Promotional Model
  • Marketing Representative
  • BrandAmbassador
  • Product Spokesmodel
  • Street Teams
  • Guerrilla Marketing Team
  • Event Staff
  • Promo Staff
  • Promo Rep
  • Advertising Specialty Representative

Flash Point Promotions supplies Professional Promotional Staff to Serviced based businesses and brands!
Whether you are looking for one promotional model or 50 promotional models for a large event, activation or marketing campaign Flash Point Promotions can assist, with total quality even with high volume requests.

Our staffing solutions and promotional staff are hand picked and are chosen based on your requirements, you can even chose who you would like for your event!
If you are after a certain ‘look’, skill-set, background, knowledge, qualifications & certifications and even down to experience.

Our promotional staff have worked at;
– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

What Are Promotional Models

What is a promotional model

A promotional model is a model, hired to drive sales, brand awareness, for a product, service or brand.

Promotional models attributes are well presented, clean hygiene and appearance, confident and engaging personalities and caring attitude – As your demographic changes with each client, role, job received you must be adaptable with working with and for high calibre executives, the general public, parents, children – Everyone!

Promotional Models are used usually for motorsports, race days, grid girls, charity events, corporate events, functions, UFC fighting, ring girls, trade shows, expos, congress and conventions.

While each Promotional model may not be directly employed by the business or company they represent, they are trained to answer questions, provide information and feedback regarding products, services and brand appeal.

The job description of a promotional model depend on a case by case, from the particular marketing campaign being carried out.

Usually including product, brand awareness, product information, handing out items/merchandise to consumers. Marketing activations usually take place in retail store, shopping centres, trade shows, special event, clubs, bars, outdoor public spaces, sporting arenas, concerts and festivals.

Flash Point Promotions supplies Professional Promotional Models to Serviced based businesses and brands!
Whether you are looking for one promotional model or 50 promotional models for a large event, activation or marketing campaign Flash Point Promotions can assist, with total quality even with high volume requests.

Our staffing solutions and promotional models are hand picked and are chosen based on your requirements, you can even chose who you would like for your event!
If you are after a certain ‘look’, skill-set, background, knowledge, qualifications & certifications and even down to experience.

Our promotional models have worked at;
– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

What Is a Brand Ambassador

What is a Brand Ambassador

A brand ambassador, is usually hired out by external companies, businesses and brands from staffing agencies to represent a brand in a positive light and by doing so help to increase brand awareness and overall sales.

The brand ambassador is meant to embody the Corporate identity in appearance,  values and ethics.

The key element of brand ambassadors is their ability to use promotional and marketing strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness.

Usually including product, brand awareness, product information, handing out items/merchandise to consumers. Marketing activations usually take place in retail store, shopping centres, trade shows, special event, clubs, bars, outdoor public spaces, sporting arenas, concerts and festivals.

Flash Point Promotions supplies Professional Promotional Models to Serviced based businesses and brands!
Whether you are looking for one promotional model or 50 promotional models for a large event, activation or marketing campaign Flash Point Promotions can assist, with total quality even with high volume requests.

Our staffing solutions and promotional models are hand picked and are chosen based on your requirements, you can even chose who you would like for your event!
If you are after a certain ‘look’, skill-set, background, knowledge, qualifications & certifications and even down to experience.

Our promotional models have worked at;
– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

Planning a Brand Activation

Planning a brand activation

Planning a brand activation is a powerful marketing tool to promote your brand or business, but having a strong strategy, concept and execution is key, which can be a tricky task.

It comes down to creating an experience for your target consumer, and connecting them to your brand or business – To then have your target consumer to fall in love with your brand.

Brand Activation’s motives are to overall, increase brand awareness, spread the message of the brand, develop new relationships and connections between brands and consumers.

So, how do you create a successful brand activation? We have listed a few tips to help you have a successful brand activation.

Construct a strong concept

A great idea is the crux of everything and that is why a concept plays a crucial role in making your brand activation successful. You need to come up with something innovative and unique that will ensure that you leave a mark on the audience’s mind. Brand building activities should not only be creative but also needs authentic. A great complex idea is a waste if it needs to be diluted in order to get it done. Therefore it is essential to check whether your concept would be feasible to execute or not.

Know your audience

You need to have a clear insight, or even better tracked data of your target market before you even start thinking of conceptualizing for your brand activation. It is important for any business to research their customer and plan out your brand activation from your consumer’s perception.

Budget, and budget right

Budget is one of the important aspects while preparing a brand activation. The best way is to plan your budget while you are abstracting your ideas, so you know how much you have for what.

Your staffing solutions, are to be considered.

Engagement

Engagement helps to create a long-lasting brand impression into your target customer’s mind. Letting your customers touch and feel your product or service during brand activation will trigger a sense of connection between your brand and the customer. According to the psychological studies, it has been observed that customers interacting with the brands and products help in building a personal bond among them thus fostering brand loyalty.

Now what

Once you have completed the planning of the BTL promotion, you need to validate whether your brand activation will harvest a good RO. For this, it is necessary that you promote it on multiple channels. The most effective medium is the social media and your current database.

You can encourage people through hashtags, competitions and the event content.

This way you will also engage those who missed participating in the event. Make the most of your investment through generating pre-event buzz as well as by sharing post-event photos.

Lets chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

Why engage with a staffing agency

Why engage with a staffing agency

When it comes to business, everyone has a main objective – Build and grow.

No matter what industry you are in, without revenue, your business won’t survive.

Every promotion, every event, every marketing activation has a story behind it, and in most cases it is to drive sales for overall increase in revenue.

Face to face marketing, experiential events and activation and promotions are effective to business and this is why businesses and brand are increasing their marketing budgets to create bigger and better!

When it comes to each event, activation and promotion, immense hours of strategy, planning, and managing stakeholders are involved – this is why you should outsource your staffing and engage with Flash Point Promotions.

Outsourcing your event and promotional staffing to Flash Point Promotions can only positively impact your business.

Utilizing our staffing services, will remove the burden of recruiting, screening, paperwork, inductions, training and staff project management. This is time, money and still with no guarantee of having quality staff.

Time

Time is money. Hiring talented and reliable staff is crucial – you need quality staff, confident, engaging staff which takes hours of sorting applications, and hours of interviews, and I mean first hand 300 applications, 20 interviews and 4 successful.

That is not even taking the tedious work of also needing the correct due diligence of employment laws, compliance ,breaks, employment classifications, contracts, insurances, taxes, labour hire laws just to name a few things.

Planning

Flash point promotions can take the stress out of planning, tracking, training and managing staff – so you can focus on your business or brand. The stresses that are common are (Last minute staff being sick, did the staff member work those hours, staff in incorrect uniform, what happens if someone injures themselves?)

Flexibility

Flash Point Promotions provides immense flexibility. Being able to hire staff on demand temporarily with no string attached with no admin. Hiring and outsourcing your staffing solutions are an investment, we have motivated, trained, experienced, well presented and outgoing staff to fit your business, brand with a diverse criteria of staff.

Reliability and Professionalism

When you outsource your staffing services to Flash Point Promotions you are really paying for reliability. If someone cancels, Flash Point Promotions can have back up staff within an hour.

We are professional, and ask all the need to know questions to best serve you.

Engagement

Flash Point Promotions has experienced staff, that have worked with a range of consumers. Being able to improvise and adapt in different situations, by day working at a kids workshop, and at night a corporate event. Being able to provide information on your business or product with second to none customer service and confident engagement.

We supply quality staffing solutions for Trade Shows, Expos, Conventions, Exhibitions, truck shows, boat shows and Conferences. Whether you are looking for outgoing, confident and out there staff that are still well presented to promote and be the face of your brand – or whether you are look for promotional models to meet and greet. We have staffing options to suit your requirements.

 

Check out our work : https://www.flashpointpromotions.com.au/job-gallery/ Request a quote : https://www.flashpointpromotions.com.au/contact-us/ Make a booking enquiry : https://www.flashpointpromotions.com.au/booking-form/

 

Contact us today for your free quote.