Tips for Experiential Marketing Strategies

Scalable experiential marketing strategies provide brands a creative, engaging solution to generate revenue, drive loyalty and reset perceptions. Scalability is one thing we love about experiential marketing.

A good experiential marketing campaign is designed with scale in mind. It’s in the early planning and idealisation stages when you should evaluate how the overall activation can be scaled up or down.

Scale up to either reach more people, enter new markets or incorporate more interactive engagements.

Scale down to cut costs, simplify the experience or hone in on one objective, not many.

At the heart of experiential marketing is the concept of quality interactions. But that doesn’t necessarily mean that you need to sacrifice large-scale impressions entirely. Experiential marketing integrates well with your traditional media plans. There are several key benefits to launching a brand experience. And when the brand experience accomplishes your goals (why wouldn’t it?) in one area, you can stretch its value into other areas.

Brand experiences come in all sizes! You can invest a little, a little more or a lot, based on your unique goals and aspirations. Sometimes, brands want to test the water. You can start small to get your toes wet, and then, when the brand experience is well-planned, it’s easy to expand for more scale.

So, here a some tips for you to scale and leave room for flexibility in your activation.

  1. LOOK AT ALTERNATIVES TO MAKE IT MOBILE
    Some brand activations demand a permanent installation at one high-traffic location. But one easy way to add scale to your experiential marketing activation is by making it mobile. This can really be achieved in a variety of ways, from mobile tours to a travelling pop-up shop.

Most brands want us to create specialised experiences that put them in the right location at the right time to share an interactive moment with their key consumer. (Right, right, right.) In order to do this, you must find those moments where someone is most open to engaging with you. This match-making philosophy drives our ability to find your right audience where the impact will be most meaningful to them. Not always, but sometimes it’s beneficial to be able to move the experience around. This often allows us to reach more qualified impressions and scale our engagements among the most appealing audience.

With large-scale guerrilla marketing campaigns, our brand ambassador teams can be quite mobile and on-the-go to intersect the audience in the best locations. This can be one market or many at the same time or in tour style. They are often on foot or have very easy means of moving throughout a market.

Think about the key locations that will provide the best spots for engagement. How will you get there? When you design your brand experience with move-ability in mind, you can roll it from one location or market to the next. You can choose to add markets easily.

Even activations that are installation-based can be mobile. Think about how easy it is to set up and tear down quickly, so it, too, can move should your objectives evolve throughout the campaign. Can the build be done off-site and then moved onto site? Or is the experience production something that can be done multiple times in various locations?

Mobility is one way to achieve a scalable experiential marketing campaign.

  1. DESIGN FOR GROWTH
    At the root of scalability is designing for growth. This, too, can take on a variety of meanings:

Growth in number of daily or overall interactions taking place

Growth in number of interactive stations that can be added to the experience

Growth in number of people an experience can accommodate at any given time

Growth in number of live events, tour stops or market activations

Growth in number of staff or media formats needed

Growth in number of samples or giveaways required

Growth in terms of integration with other marketing software or marketing tech

Growth in business departments or territories needing support from the experience

Growth in flight length or experiential timing

Growth in customers or accounts you need to continue to offer experiences to in the future

When you identify in advance those areas of growth at the beginning, you can prepare to accommodate them at some point in the future. You may also need to create growth plans to accommodate such variables. To accomplish scalable experiential marketing, you must plan and design for growth.

  1. PRODUCE EASILY REPLICABLE IDEAS
    Once you have an experiential concept, consider how easily that idea would be to replicate. For example, if it is a trade show experience, can you replicate it at every trade show your company attends this year? Perhaps it is a pop-up shop that worked really well in Brisbane and Sydney, and now you want to make it a national ‘roadshow’. Maybe it’s a sampling initiative that your regional marketing teams need to be able to replicate in each territory.

Some live events, such as a surprising PR stunt that gains virality due to its one-off nature, aren’t designed for replication. But when you want to bring the experience to new audiences, making sure the concept is easy to replicate helps in your scalable experiential marketing efforts.

  1. INTEGRATE DIGITAL ADVERTISING AND SOCIAL MEDIA
    Brand experiences are, in our opinion, the best way to share your story. But other media can amplify the reach or remind participants after the experience ends. Working together, the media reinforces the experience. We champion integrative approaches that touch the key audience in multiple channels.

One such way to scale your storytelling is through mobile display advertising. You can use digital media to promote your experience beforehand. Or to re-engage attendees after they walk away from your event.

EventTrack recently reported that 98% of people create content at branded experiences, and 100% of those people share the content. When you integrate your experiential marketing campaigns with social media, you naturally create more scale. These impressions may not be of equal quality as someone walking through the experience himself, but social media allows you to scale for greater impressions overall.

When designing an Instagrammable brand experience, examine these features:

Visual design – how can you design the space so people want to capture your experience in images?

Branding – how can you incorporate your brand subtly throughout the experience, so it’s captured accordingly in participant’s photos?

Sharing – how will you encourage and motivate participants to share the experience socially?

Engagement – how will you leverage influences and your social media community managers during the experiential campaign?

Measurement – how will you measure the social impact?

A social experience generates earned media that extends outside the event footprint. With social media, your experiential marketing campaign can touch and motivate a wider audience.

  1. CONSIDER ALL TOUCH POINTS
    Add scale to your experiential marketing campaign by extending the brand experience to other touch points. For example, if you are a retailer or FMCG brand, can you offer an in-store experience? Or perhaps you’ve got a large email list and you want to send a 360-video of the experience to those not nearby. Maybe your VR experience can be integrated into your product packaging for each new customer.

When you think about the touch points someone has with your brand – from advertising to purchase to reordering – you can start to shape their experience across the board. How can the elements of your brand experience be repurposed at these other touch points?

Building a scalable experiential marketing strategy requires thought at every touch point, not just the one-time event.

  1. SCALE MARKETING DATA
    When all of your marketing systems are working together, scalability is more successfully achieved. Centralising your data makes scale easier.

Take into consideration the following;

Audience and customer relationship management

Email and brand-owned app notification delivery

Social media monitoring, listening and publishing tools (including live streaming)

Sentiment measurement tools

Account-based marketing platform

Lead generation and data collection tools

PR and media platforms

E-commerce promotional code or coupon redemption tracking software

Customer lifetime value and accounting software

Event registration software

Programmatic media buying solutions

Now think about how you can leverage those tools to scale your brand experience. And how much simpler it would be if they were all integrated seamlessly together!? Reduce the number of systems your marketing team is using to better deliver a connected experience. At every touch point (see #4) and to increase your reach. Brand experiences micro-target a niche audience to participate…but with the right data integration, you can reach the masses.

When the data collection from your experience ties directly into your existing marketing databases (and vice versa), your data starts to offer actionable insights. Perhaps, the experience changes based on data you already have about the participant. So you’re scaling the experience based on the individual.

Data collection at your brand experience can also craft better marketing experiences in the future. For example, we can measure dwell time at certain interactive stations or provide analysis on the emotional state of attendees. When you know (and automatically feed the data back to your CRM) that this segment of event attendees preferred the thrill ride over the video kiosk, you can later scale personalization across all of your marketing. Or, if you learn that the the video testimonial booth was a hit among this segment, you can be sure to customize their future brand experiences or content wisely.

  1. CREATE CONTENT
    Ahhh, content. One surefire way to launch a scalable experiential marketing campaign is to use that brand experience to fuel your content factory. The content produces scale…and producing the content at one experience may even save you money. The ROI increases if you’re using the experience for a greater (marketing) good.

Your brand experience may be the perfect setting for your next TV commercial, or give you ample time to interview staff and customers for a video series. Maybe an on-site photographer can capture great shots that will be turned into print ads, billboard art or social media memes. The content you generate may far exceed the flight of your experiential marketing campaign.

  1. PARTNER WITH ANOTHER BRAND
    An effective brand partnership can offer a solution for your scalable experiential marketing. Choosing a partner – or a charity – to collaborate with on the experience can connect you to a larger audience. Select the brand partner carefully, so that the scale you gain meets your objectives.

Brand partnerships lend themselves to cross-promotional opportunities. You’re also able to leverage each other’s resources, including social reach and influences. One collaboration may open up future opportunities, too.

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Servicing Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

Event Staff Brisbane | Event Staff Sunshine Coast | Event Staff Gold Coast

Whether you are looking for 1 event staff member or 100 event staff members we can cater small and large scale event staffing requests!

We have event staff around South-East Queensland from Brisbane, The Gold Coast, Sunshine Coast, Toowoomba, Ipswich and even other regional or rural areas. If we don’t have enough available crew in your area that fit your requirements, we will hold pre-screening interviews and castings to make sure we get the right staff – At no extra cost!

We take the stress out of having your event staffed and can tailor our event staffing to your requirements.

Our event staff quotes include;

  • Staffing hourly rate – Casual Loading – Penalty Rates
  • Staff Superannuation
  • Workers Compensation
  • Public Liability Insurance
  • Licencing Fees for Staff
  • Payroll Tax
  • Administration
  • Recruitment

With hourly rates starting as low as $42/hr + GST | Chat to the Flash Point Promotions team today!

Make a booking enquiry here or contact us below to chat to us about your event staffing needs!

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Scale your E-commerce business

It is true, at first glance people may think starting an e-commerce business is easy, growing an e-commerce is easy, and staying present and on trend is easy. Well News Flash, it is no as easy as it sounds!

Sure, there are countless e-commerce success stories out there, but the practical details behind the success is rarely shared because at the end of the day, it takes an army to start, build, and scale a thriving e-commerce enterprise.

Make your brand memorable 

When done correctly, branding offers endless benefits. It really allows customers to seamlessly understand what your company offers, your values, how you are different to your market competitors, and why they need your product. 

This goes beyond just having an eye-catching logo, pretty website and nice Instagram feed. Your brand message has to convey the convenience your business provides, which will result in brand trust and loyalty. 

Not to mention that visual elements, copy, and all communication must be cohesive across all areas of marketing. 

Think outside of the box

Pop-up stores – can increase your brand awareness, help your business thrive further online and also help with wholesale business.

Companies often do 2-3 pop ups in different locations each month and offer call to actions and promotions within the pop up store to increase spend, your email database and total foot traffic and your pop up store. 

Pop-up shops are changing the retail landscape and there is an opportunity for companies to capitalise on this trend before the space gets too crowded. Considering that marketers spend up to $600 billion on brand activations, it’s clear that the marketing tactic is proving to be fruitful across the industry. 

Digital is not always the be all and end all

There are plenty of e-commerce stores who claim that they are generating much of their profits from Facebook ads, and it may be true. However, Facebook ads are and really can be amazing, you must diversify your traffic sources, as you never know what algorithm changes or regulations may come into play, Facebook can change overnight! 

Look for ways to reinvent yourself and disrupt your market

In the case of e-commerce one must consistently test, test, and retest. Don’t get too comfortable with a method that works, because there may be another one that works even better. Test everything from workflow, different landing pages, onsite and offsite SEO, mobile responsiveness, to compatibility with web browsers.

It’s also important to note that you’ll never have a perfect sales funnel from the start, no matter how perfect it may sound in theory. So be sure to make adjustments as needed until you hit the sweet spot. 

Looking at expanding your email database 

Email marketing is an essential method of communication with your e-commerce customers. It may also serve as the most profitable channel if nurtured correctly. You need to develop a segmentation strategy before you start sending out emails to your subscribers, because not every message is relevant to every subscriber. As such, segmenting your lists will help increase opens and conversions.

No marketing costs are required to build your email lists, especially if you collect email addresses from customers that are making a purchase. These people already trust you and your brand. 

Whether you’ve had previous experience with the launch of an e-commerce business, or are looking to launch your first venture, now is the time to get your foot in the door. By implementing these strategies, your e-commerce business can be set up for an upward trajectory and growth that goes hand-in-hand with scalability.

 

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Servicing Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

Thinking of joining the FPP Team – Here is what you will need to know!

Thinking of joining the FPP Team – Here is what you will need to know!

DO YOU QUALIFY 

It’s important to keep in mind that a majority of positions require you to be 18 years or older to apply.

THE HIRING PROCESS

We take our hiring process seriously, as you will be the face of our brand, and many of our clients – so we want to make sure you fit our brand!

  • Apply via the Promogo app, follow the steps here!
  • We will be in touch within 48 hours with any further questions, if we are hiring and if we would like to schedule and interview
  • Interviews are either in person or virtual through ZOOM

HOW DOES IT WORK ONCE I HAVE JOINED THE BOOKS 

We compare this industry to Modelling and Acting – As it is similarly like if you are required you will be contacted.

Sometimes it will be very busy, other times you may not hear from us for a few weeks (And trust me, this is normal)

  1. We may send you a text with the job details, you then simply come back to us and say yes available, or no unavailable. From there we will confirm you, send a briefing file or run sheet for the booking
  2. We may send you an email with the job details – Then: As Above ” “
  3. You may login to your staff portal, review available jobs, apply for them with a simple click of a button and wait for confirmation of the booking

All of these can be done via your mobile device.

It is recommended due to the nature of the industry, not having guaranteed hours you also sign up with multiple other agencies, or have a part time job, other casual jobs, or maybe this is a hobby for you! 🙂

Most of our staff are; Professionals that work full time with multiple agencies doing free lance work | Uni students | Full time workers that work weekends | Part Time workers that have random availability and the list goes on!

WHAT YOU WILL NEED 

You will need some staple attire in your closet (these are normal essentials – so usually most staff already have these items)

Because you will be working in many different industries and working different roles in different environments you will need the following;

TOPS: Black plain cotton T Shirt (No logo, no branding) White plain cotton T Shirt, White button up shirt

Bottoms: Black dress pants, black jeans (no holes), Black pencil skirt, Black sport shorts, Black gym tights, Blue Jeans (no holes)

Shoes: Black canvas shoes, white canvas shoes, black heels, nude heels, black ballet flats, black dress shoes

WHAT WILL YOUR ROLES BE 

The list is endless! 

Brand Ambassadors

Promotional Staff

Promotional Models

Hostesses

Event Staff

Event Managers

Team Leaders/ Supervisors

Bar Tenders

 

Think you have what it takes to be one of our Stand Out Crew?  apply directly HERE. We cannot wait to hear from you!

How do you become a brand ambassador

How do you become a brand ambassador

Time and time again, we receive applicants, invite them to an interview and ask them “What is your expectation of your role?” Most interviewees find themselves stumbling on their words, and basically unsure what roles you could be considered for and what you would be doing.

So, if you are wondering how to become a brand ambassador, it is essential that you are across on what your role could be and your potential responsibilities.

WHAT IS A BRAND AMBASSADOR?

Brand Ambassadors are employed by companies to essentially increase sales, increase brand awareness and present a brand positively in a public environment.

They act as a spokesperson and deploy a range of promotional strategies which raise a brand’s public profile, including event marketing, customer service, customer engagement, distribution of marketing material, handing out free products, TV and radio commercials, and sponsorship cross-promotions.

The number one objective is to create a fun and memorable experience for consumers.

Brand Ambassadors are typically very outgoing in nature, often acting as the “face” of a business and having a well-established personal social media following, public image or business network. They form a deep understanding of a brand, its related products, style and target consumers to facilitate a personal connection between the brand and its audience.

Brand Ambassadors may work on a contractual basis with one or more brands, or within the marketing department of a business. They commonly work with businesses in the fashion, TV and film, consumer goods, non-profit, sports and entertainment and food and beverage industries.

Offline:

  • Sampling products (e.g. high foot traffic areas, within retailers)
  • Distributing marketing material (e.g. posters, flyers, pop-ups)
  • Sticker bombing (e.g. guerrilla marketing)
  • Working at pop up brand activations and events
  • Increasing brand awareness by wearing branded uniforms or costumes (branded shirts, branded hats, costumes, etc.)
  • Setting up and breaking down events (e.g. tents, tables, banners, etc.)

THE HIRING PROCESS

It’s important to keep in mind that a majority of brand ambassador positions require you to be 18 years or older to apply. Once you start working for a particular event, the hiring manager will notify you when there are more in your area. But you should still sign up with multiple agencies and platforms. The more agencies that you subscribe to, the more emails and offers you’ll receive.

Gigs go fast, so it’s important to stay on top of your emails and offers. Just because you apply to a job, doesn’t mean you’ll get it. You’re not officially booked for an event until you receive a confirmation email.

Think you have what it takes to be one of our Brand Ambassadors?  apply directly HERE. We cannot wait to hear from you!

What is Multi-Touch Marketing?

Multi-touch campaigns reach your target market with a consistent message in a variety of formats to reinforce your brand and message. With a Multi-touch campaign you can maximise effectiveness by reaching out to prospects in a variety of ways at one time. Which is ultimately the perfect marketing strategy for brand awareness, increased sales and getting to as many people as possible, online and offline.

A very basic example of multi-touch marketing:

Offline

  • Conduct a letter box drop, depending on your business and offering an alternative is to hire promotional staff and brand ambassadors to hand out flyers in high traffic areas.

Online

  • Touch point newsletter marketing, with the same message. Facebook advertising with sponsored ads, Instagram marketing with sponsored ads, linked in marketing.

The largest confusion with marketing for businesses, is that sending out one quick advertisement is rarely successful, doing multi-touch marketing for one month, may bring in success for the month, however it is about being consistent, regular and having marketing campaigns planned for each day, week and month.

How to implement and strategize a multi-touch marketing campaign;

Research and know your audience

The very first step to any marketing, promotion, event or activation – knowing your audience. It is important to know the demographic, what platforms they use (this will help with step 3) and this well tell you where, what and how you should market offline.

Create and implement a strong call to action or offering

This is something we see many businesses and brands forget, they consider small call to actions, small offerings, which will lead to less success in their marketing campaign.

Spending the time and money on a marketing campaign and then not including an incentive for people to call could result in an unsuccessful campaign.

A strong call to action or offering will entice your audience and consumers more to engage, purchase or keep you in mind at a later date.

 

Decide how you will market it

Understanding what media outlets, social platforms, location for offline marketing, where and when is crucial.

Now it is time to look at what type of marketing you think will be most successful, online and offline and when you will do it. It is recommended to give pre-marketing time so that you can market your offering before it is live to drive traffic even more. This may be to get people to sign up to your newsletter to receive the offering first!

 

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Servicing Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

Common Promotional Marketing mistakes (lessons)

There is so much to take in when it comes to planning, executing and finalising a Promotional Marketing Campaign, Event, Function or Activation.

We cover the common Promotional Marketing mistakes, or should we say lessons!

Not Outsourcing to Experts 

Okay, if you are an absolute octopus and guru with so much time, expertise and resources then this one wont be relevant, but for everyone else, Make sure you are outsourcing to experts. Don’t DIY for everything – Don’t do the catering yourself (LOL, we have seen this before!) Don’t hire your own staffing – this can be underwhelming and you will be shocked with reliability, presentation and communication. Just outsource guys!

Treating Promotional marketing as your only strategy 

Promotional Marketing is an excellent strategy, of course having detail of what you are actually wanting to achieve for each strategy. However, you need to take into consideration having other marketing strategies and platforms in place.

Only doing one campaign

One PR Stunt is not enough, and cash wont come flowing in just from one campaign. It’s like social media, you don’t have one post, sign off and wait for clients to come knocking. It’s a continuous ball game.

You don’t change your bottom line from holding an event, an activation or promotion instantly 

Refer to above!!!!

We are offering businesses and brands FREE promotional marketing strategy sessions, You can book in a time directly here, or contact us here to reach out!

What value will you get out of this?

30 minutes of our Managing Director, Heidi Hamilton’s undivided attention, expertise and focus on your business and goals!

  • A structured plan and report on your strategy session
  • Brainstorm/Ideas for your promotional marketing campaign
  • Your questions answered
  • A clear step by step guide for what you need to do next!

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Servicing Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

What does Brand Activation mean

Brand Activation Definition

Whether you are a start-up, an established brand launching a new or improved product, or just wanting to get your brand out there with a unique approach, Brand Activation’s may be the next marketing campaign you do.

Brand activation’s have become popular, over the years and have been forecast to be the most successful marketing tactic within the next 12 months. Now that the Corona Virus has wilted the industry and Brand Activation’s, for now, there will be an even larger demand for brands to harness brand activation’s in their marketing strategies. #CovidComeback 

Brand Activation plays a crucial role in any multi touch event marketing or promotional marketing plan.

Essentially, brand activation can actually mean different things, this is depending on the planners perspective. In a conventional sense brand activation is to simply, get as much exposure and increase as much awareness as possible.

This is when a brand is physically being ‘activated’, this type of activation put products in the consumers hands in a relevant and interactive way – With the intention of giving a memorable, lasting impression and enjoyable experience. In another sense, some planners or marketers use brand activation’s to put a spotlight more so on the activation and brand, rather then the consumer.

As the definition of Brand Activation can be interpreted in many different ways – due to having terms like brand activation, experiential marketing, promotional campaign, events, and guerrilla marketing all as a whole. At the end of the day, all tactics are about promoting your brand and creating a lasting impression for the customer.

Brand activation is a unique, engaging fun process of building brand awareness by strategically engaging with consumers in specific audiences and crowds.

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

Retail Pop ups and Activations – Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activations – Marketing Campaigns – Golf Days – App Launch activations – Flyer Distribution – Conventions – Seminars – Conferences – Experiential marketing campaigns – Gift wrapping and so much more!

Servicing and supplying Promotional Staff | Event Staff in Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

Q&A Interview with Eventurous Director: Michelle Harrington

This is a Q&A Interview with Michelle Harrington, Director of Eventurous, and hosted by Heidi Hamilton, Director of Flash Point Promotions

Download the Q&A INTERVIEW by PDF here!

Heidi:

Let’s get stuck into it Michelle! Tell us a bit about you!

Michelle:

Certainly, my name is Michelle Harrington and I am the founder and director of a promotional marketing agency in Melbourne, Aus.

I am also a Mum of 2 beautiful boys, a 4 year old called Jagger and a 5 year old, named Bond.

Keeping me busy whilst juggling a busy agency.

Heidi:

Awww beautiful! So, how do you find it with having two boys and running a staffing agency?  I can imagine a lot of carnage and juggling acts!

Michelle:

Oh yes very challenging! Definitely a juggling act, I have run Eventurous prior to being mum, and I recall saying to myself, when I have children, I just will have to push to make it work and that exactly what I have done. I think the most challenging time was when they were babies, whilst running the business. I remember having both boys at the hospital, still working on my phone and laptop, right before I went in!

Heidi:

Oh my god, I can only imagine that! You are such a work aholic.

So, how did you actually get started in the industry and what compelled you to go into this industry?

Michelle:

Well, I was a promotional model and brand ambassador myself to start.

I started off doing all types of work!  I was the Grid girl at the Australian Moto GP. Also appeared in a fitness calendar called pumped up down under, it was a very famous calendar, based in Melbourne.

That also led me into doing promotions with Jim Beam and the owner of the calendar.

I would manage and also work in the field, I organised national signings, have the girls tour Australia, doing on and off premise promotion, including night clubs and bottle shops.

It was such a great and amazing start in the industry, and truly showed me both sides, or should I say all sides. In the field, the clients, and management. All of this made me think ‘wow’ I can actually take this into a business of my own.

Which I did, and that is how Eventurous was born.

Heidi:

Wow! And how long ago was that?

Michelle:

Many years ago, I started Eventurous 18 years ago, so around 20-22 years ago!

Heidi:

Go you woman of many talents! So how long world the jim beam and calendar campaigns go on for?

Michelle:

They would go for 2 months of the year, I did events and promotional work full time. So after the 2 months of organisation, management and travel I would fill my time with as much work as I could, kind of freelancing working on sampling activations, expos, trade shows, flyer handouts – whatever I could do! I loved the work, it was fun and kept me busy.

Heidi:

And what was your fav type of job?

Michelle:

Definitely Moto GP, the Aus Open, working at casinos and night clubs, Trade shows and expos! Long days, corporate and so much fun working with a great team.

Heidi:

Awesome! So, from then and now do you feel like the industry has changed at all?

Michelle:

I think the tech side has changed it and its evolved, as we are adding digital elements now to campaigns. But when you really look at it, and what I was doing 20 years ago, were still doing it now, so definitely has the same fundamentals, just everything has evolved with tech, creativity and innovation.

Heidi:

Mmmm I agree, do you think consumer behaviour has changed from then and now?

Michelle:

I think there are 2 types of consumers to be honest, depends on who you speak to, some people prefer sitting at home buying things online digitally. And then you have consumers that actually love going out and experiencing the brand – touch, smell, feel!

Heidi:

I love a good brand experience!

So with everything going on at the moment, we both don’t have staff really working due to COVID-19. How many staff normally do you have on your books?

Michelle:

We keep our books at around 100 active staff, as we are Melbourne only based, most of our work full time or part time hours, and we have selected staff for different areas, whether that’s sampling or more corporate. We have whatever a client needs really and we have found around 100 active staff works perfectly for us!

Heidi:

That is still a lot of team you are looking after! So what sets Eventurous apart from other agencies?

Michelle:

Service, experience and knowledge!

We have been around for 18 years, so we have been there, we have done that, and we know how the industry works. Also, making sure we have the right hand selected staff for our clients.

I, being the director also go out on most jobs, manage, take photos and make sure everything is going well. Not many agencies can do that as they are national and do not have the capacity!

Heidi:

Its like being a match maker in the staffing world isn’t it! I love that you go out on the jobs, its hands on and shows a face to the name of the agency – so personal!

What do you feel has been your biggest challenge in the industry?

Michelle:

There are always challenges and hurdles when you start a business, having a lot of staff to manage and staffing in general. But to be honest, COVID-19 has been our biggest challenge. Overall, I think I am lucky to have a successful company performing!

Heidi:

I love your positivity! So if a client asks you how to market their product and your recommendations. What would you recommend a promotional campaign activation, an event or something else.

Michelle:

Look, I think that they all work well together. It depends on what brand or product that you are promoting. It is always a tailored approach for each business!

Heidi:

We have the exact same approach! So, when and where do you think brands should promote their businesses or products, if you’re like a start-up brand should you promote and activate your brand as soon as you launch or should you wait what are your thoughts on that?

Michelle:

When it comes to a start-up depending the type of business, we would suggest as soon as possible you need to activate your business to get your brand out their into your consumers hands to spread awareness, engagement to be able to see sales come in! having this collaborated with socials and digital marketing is the most effective way.

Heidi:

Amazing, so having a budget for promotional marketing is it important

Michelle:

Absolutely, especially with a start-up – we find a lot of clients want to know the ROI for what they may be planning so they can budget correctly, and at the end they can review how it worked, if it was successful, if sales increased, how much by etc.

Heidi:

That is great! So, if a client was to contact you about having a promotional marketing strategy. Do you have any case studies in terms of where clients did receive a good return on investment for them to have a little bit more peace of mind going into promotional marketing.

Michelle:

Yes! We can compare similar products or businesses, what the goal was, what we did and the ROI, which puts more confidence in having the marketing spend.

Heidi:

So because you are so busy behind the scenes and on the field, do you have any staffing software or platforms to streamline your work?

Michelle:

I believe in face to face communication, picking up the phone talking to people, and that real personal touch. This gives us better results with our clients and staff.

Heidi:

Yeah, absolutely. I think at the end of the day, humans want to interact with humans and that’s why promotional marketing is out there so we got to practice what we preach. So what are your top tips for running a staffing agency.

Michelle:

Getting the right staff! You can plan all you want, but if you don’t have the right team your event, promotion or campaign will crumble!

Building relationships in the industry!

And tailored service to clients and staff!

Heidi:

Lets look at what we are going through currently, with COVID-19 the industry has been shut down for going over 2 months. How has it affected your business?

Michelle:

Majorly, we had so many bookings and Friday March 13th all bookings all just got slashed.

Heidi:

With that being a short term affect, what do you think the long term affects may be for us?

Michelle:

I think it is all going to take time to come back, having restrictions lifted, when everything starts opening up, consumers will head out and we will see everything coming back slowly.

I am feeling optimistic about the future, and by the end of the year I am hoping this industry will be busier then ever! And next year, even busier. The future is bright and companies will be thriving to get their businesses out there.

Heidi:

I agree, QLD is a little different we have started seeing jobs slowly trickling in, but I think time will tell!

I commend you for staying in this industry for so long, congratulations for Eventurous nearing its 18 Birthday and thank you so much for your time!

Thanks so much for reading this! We hope you gained insight or inspiration!

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Servicing Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!

 

Integrating Instagram competitions with your promotional marketing campaigns

Social media for business can be SO tough! I know this first hand.

That is why Promotional Marketing campaigns can be another avenue for your business or brands marketing AND integrating social media with your campaign! This is a double whammy!

This is perfect for YOU, if you are wanting to launch a product or service, gain genuine followers, engage with your followers, reward you staff/clients/customers, expend to a new audience, get direct feedback, boost sales, create brand awareness and SO much more.

Integrating Instagram competitions with your promotional marketing campaigns you need take into consideration the following;

  • What you will be doing exactly (For your campaign)
  • Time is of the essence, on BOTH sides (social and face to face marketing)
  • Its not a once off – if it is successful (And it will be) Keep doing it
  • Consider if you want to collaborate with other businesses or brands!
  • Engage with Flash Point Promotions for your Promotional Marketing Campaign!

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

– Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activation – Marketing Campaigns – Golf Days – App Launch activations – Conferences – Experiential marketing campaigns

Servicing Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!