While Millennials are still partly a mystery to marketers and developing specific marketing plans tailored to them, one big consumer trend which is known to have been brought about by them, though it now seems to be the norm amongst consumers of all ages, is the fact that they value experiences above material goods. With the rise of social media, consumers are after experiences that will enrich their online profiles, and increase their popularity and… Continue reading The Increasing Value of Experiences and What it Means for Marketing
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How to Hire the Best Promotion Staff for Your Event
Promotional Staff are the icing on top of the cake to any event, but how do you find the best Promo Staff for your event? Nowadays, investing in an experiential marketing campaign can do wonders for your business. Offering clients and customers a fun and valuable experience they can enjoy and remember will have a lot more impact on their perception of your brand than other forms of advertising. Events, festivals, sponsorships, sampling, and other… Continue reading How to Hire the Best Promotion Staff for Your Event