What does Brand Activation mean

Brand Activation Definition

Whether you are a start-up, an established brand launching a new or improved product, or just wanting to get your brand out there with a unique approach, Brand Activation’s may be the next marketing campaign you do.

Brand activation’s have become popular, over the years and have been forecast to be the most successful marketing tactic within the next 12 months. Now that the Corona Virus has wilted the industry and Brand Activation’s, for now, there will be an even larger demand for brands to harness brand activation’s in their marketing strategies. #CovidComeback 

Brand Activation plays a crucial role in any multi touch event marketing or promotional marketing plan.

Essentially, brand activation can actually mean different things, this is depending on the planners perspective. In a conventional sense brand activation is to simply, get as much exposure and increase as much awareness as possible.

This is when a brand is physically being ‘activated’, this type of activation put products in the consumers hands in a relevant and interactive way – With the intention of giving a memorable, lasting impression and enjoyable experience. In another sense, some planners or marketers use brand activation’s to put a spotlight more so on the activation and brand, rather then the consumer.

As the definition of Brand Activation can be interpreted in many different ways – due to having terms like brand activation, experiential marketing, promotional campaign, events, and guerrilla marketing all as a whole. At the end of the day, all tactics are about promoting your brand and creating a lasting impression for the customer.

Brand activation is a unique, engaging fun process of building brand awareness by strategically engaging with consumers in specific audiences and crowds.

Let’s get your brand out there! Chat to us today bookings@flashpointpromotions.com.au or fill out a booking form enquiry! 

Our Brand Ambassadors, Promotional Staff, Promotional Models Hostesses, Event Staff, Function Staff, Sales Staff, Brand Activation Crew, Promotional Marketing Teams, Bar Tenders have worked at the following;

Retail Pop ups and Activations – Product Launches – Corporate Charity Events – Fundraiser Luncheons – Marketing Events – Marketing Activation – General business promotion – New store opening launches – Property Open For Inspections – Photo Shoots – Private Events – Retailer Promotions – Expos – Trade Shows – Boat Shows – Luxury events – Pop up activations – Marketing Campaigns – Golf Days – App Launch activations – Flyer Distribution – Conventions – Seminars – Conferences – Experiential marketing campaigns – Gift wrapping and so much more!

Servicing and supplying Promotional Staff | Event Staff in Brisbane, Sydney, Melbourne, Perth, Hobart, Canberra, Gold Coast, Sunshine Coast, Toowoomba – Including other regional and rural areas on request. AUSTRALIA WIDE STAFFING.

Let’s chat to see how we can help boost your business, brand awareness and hospitality at your next event Contact us Today!